1. Organizational Vision
Misabi Group intends to reach the first level of production and supply of building decoration products and supply of all building materials in the horizon of 2025, relying on knowledge, experience, expertise, commitment, innovation and continuous efforts of its board of directors, managers, consultants, employees and representatives. Reach related to decoration in the country. "Amiran", a well-known, international brand, influential, reliable and credible support, employment-generating, and responsive to the first level needs and wants of the region and the country, will spare no effort.

2. Mission
Disaster group active in the field of building decoration and related industries, leading manufacturer with new ideas, professional businessman, responsible and committed to customers, consumers, shareholders, managers and employees, suppliers and distributors, environmentally friendly, with a look Global path to growth and development and international cooperation

3. Macro and long-term organizational goals (Objectives)
According to the mission and organizational perspective of the group and considering the analysis of its internal and external environment, according to the consultants and the demands of the main stakeholders of the company, the following long-term goals to achieve the organizational vision and fulfill its mission will be determined and communicated..
3-1. Structuring the group based on its strategies
3-2. Strengthen or modify the group's organizational culture and align it with strategies
3-3. Establish effective and successful organizational leadership to effectively implement its strategies and programs
3-4. Development of human resources as the social capital of the group
3-5. Development and implementation of programs and regulations for production, marketing, sales, trade, human resources, research and development
3-6. Development of information resources and their effective management
3-7. Development of financial and credit resources and their effective management
3-8. Organizing financial, legal and economic relations with customers
3-9. Development of physical resources in current and development activities
3-10. Full and comprehensive establishment of research and development system with future perspectives
With God's help, we will benefit from applied strategies of social marketing, production, human resources, research and development, in order to be pragmatic and fully cover the vision and mission of the organization and fully achieve our long-term goals.