Lurch Industrial Manufacturing Company started its activities in the beautiful and historical city of Isfahan in 1977 as one of the manufacturers of home appliances, with the aim of creating employment and entrepreneurship and with the investment of the private sector. This factory with an area of 44939 square meters was constructed in J Industrial Zone in the east of Isfahan. Lorch Company has always tried to produce quality and consumer-friendly products by employing specialized and experienced personnel.

At present, about 300 people are directly involved in the factories of Lorch Industrial Group. Due to the existence of good domestic producers, Iran can be introduced as a producer of home appliances and facilities in the Middle East. Lurch Industrial Group, with the support of its years of efforts, has succeeded in reducing the share of imports of similar goods and preventing the outflow of foreign currency from the country, to export its products to different countries. In addition to this, Lorch Industrial Group has tried to increase the quality of its products to world standards and standards to try to gain foreign markets to provide currency for the country, as well as employment for young people in this region.